About Us

At Luck & Ash, every piece of jewelry carries a story. Our designs are made for the girl who’s equal parts rebel and romantic. She’s the one who finds herself dancing barefoot to vinyl records at midnight, who keeps pressed flowers tucked in her journals, and who believes jewelry should feel as personal as a favorite song.

Each jewelry piece is crafted with intention; using hand picked botanicals, hand painted charms, and a touch of magic. Our pieces aren’t just accessories; they’re keepsakes, little symbols of memory, love, and self-expression meant to be worn often and kept close to the heart.

Luck & Ash is for the free spirit, who knows beauty lies in both the delicate and the untamed. Whether you’re layering a piece for a night out or keeping it simple for everyday wear, our jewelry is designed to move with you through every chapter of your story.


We love creating pieces that are as unique as the people who wear them. Working one-on-one with you to design custom jewelry is one of our favorite parts of what we do, whether it’s preserving a special flower, capturing a meaningful symbol, or bringing a vision to life. Every custom piece is made with care and intention, designed to feel like it was always a part of you.